Media
Literacy has become an important part a child’s education, yet there are many
children that aren’t receiving that education.
Media literacy has long been viewed as unimportant or something that a
child should be getting at home. But
with advertisers becoming increasingly more aggressive in their ad campaigns
teachers need to make sure that they are making Media Literacy a priority in
their classrooms. There are eight key
concepts that advertisers want you to believe:
1.
All media are constructions
2.
The media construct reality
3. Audiences negotiate
meaning in the media
4. Media have
commercial implications
5. Media contain
ideological and value messages
6. Media have social
and political implications
7. Form and content are
closely related in the media
8. Each medium has a
unique aesthetic form.
Each concept is
important for the media to get their point across to people. They are not just trying to tell you about
the product, they are trying to make you feel like you have no other choice but
to purchase the product. Knowing what
the media is trying to do can help all of our students make better more
informed decisions when becoming active consumers. Kids today have a terrible sense of what
their true body image should be and advertisements are the key driving force
behind this. They see beautiful people having
fun and think they need to be doing the same things. This has led to a rise in risky behaviors and
has put our children’s health at risk. Investigating
these items further will help increase your student’s awareness when it comes
to everyday decisions, helping them lead a more healthy and happy lifestyle.
Thanks,
Chad
Great blog! I agree with you completely that students see people on TV, in movies, or in magazines and they believe and feel that they have to be that way. Well that is fine but the majority of the time, those people that they see are the best role models to be looking up to. I enjoyed reading your blog.
ReplyDeleteNice idea to incorporate this into your class. So needed.
ReplyDeleteI like this a lot. I do a short advertising unit right around the Super Bowl, mainly because of the ads that are used the SB. It is difficult for many of my kids to analyze the ad. They don't realize they are being sold something. But when they recall the ad, many times they recall the product and that it sounds like something they would buy or use. Kind of scary how good advertisers really are at selling products.
ReplyDeleteSocial Media is really pushing our kids to unreal expectations, thank you for being a positive influence on your student population. Our students need to know that they are perfect just the way they are. :)
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